Privacy Notice as of October 2020


Thank you for visiting, which is owned and operated by Serial 1 Cycle Company, LLC, a Delaware limited liability company, and its subsidiary and affiliate entities around the world, including the local Serial 1 company in your country, if any (“Serial 1,” “us,” “our,” or “we”). 

Our primary goal in collecting your personal information is to enable us to provide our products and services to you and help personalize your interactions and experiences with us. This notice explains what personal information we may collect from you, when we may collect it, how we may use and disclose it, and your rights regarding our use of it. By using our Website, our mobile app and any products or services purchased or subscribed to via our Website and mobile app and by submitting your personal information, you agree to the terms of this Privacy Notice. If you do not agree to this Privacy Notice, you should not use Serial 1’s Website, mobile app, or any products or services purchased or subscribed to via our Website or mobile app.


For the purposes of this Privacy Notice, “Serial 1” means Serial 1 Cycle Company, LLC, and its subsidiary and affiliate entities around the world, including the local Serial 1 company in your country, if any.

Serial 1 dealers operate independently from Serial 1. This Privacy Notice also does not apply to them. Please contact the dealer or visit the dealer website to learn more about its privacy practices.


We may collect personal information from you when you visit our Website or one of our stores, use our mobile app, place an order with us online or by phone, make an in-store purchase, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. In addition, we may collect personal information from you when you subscribe to one of our services. If we do not collect this personal information, we may not be able to provide you with the products and services you have requested.

For the purposes of this Privacy Notice, “personal information” means information that can or potentially can be used on its own or with other information to de-anonymize data or to identify, contact, or locate a single person and may include, but is not limited to, your name, email address, postal address, phone number, mobile phone ID, location data, gender, birthday, or personal interests.

We may maintain a record of your product and service interests and the purchases you make and services you subscribe to online, by phone, or in our stores. Information collected may be combined with information we acquire from our joint marketing partners or other unrelated third parties as permitted by local law.

Consent: Privacy legislation requires Serial 1 to obtain the consent of an individual to the collection, use or disclosure of personal information in many circumstances.

By providing your personal information to Serial 1, you agree that Serial 1 may collect, use and disclose your personal information in accordance with this Privacy Notice and as otherwise permitted or required by law, and that Serial 1 may access, process and store your personal information in your country of residence or another country. 

When Serial 1 receives personal information from you for the purposes of providing you with Serial 1’s services, products or for other uses identified in this Privacy Notice by Serial 1, you are providing Serial 1 with consent as follows:

  • To allow Serial 1 to use your personal information for all the purposes listed in this Privacy Notice; 
  • To allow Serial 1 to provide your personal information to third parties as detailed in this Privacy Notice;
  • To allow Serial 1 to use and store your personal information for the purpose of providing you with the products and services you purchase or otherwise obtain from Serial 1 and to utilize this Website and our mobile app; and 
  • To allow Serial 1 to transfer your personal information outside of your country of residence (whereby your personal information will be treated in accordance with applicable foreign laws) for the purpose of storage and use of your personal information by Serial 1.

Providing Serial 1 with your personal information is always your choice. You may withdraw your consent at any time; however, such withdrawal shall not affect the lawfulness of the processing based on consent before its withdrawal. When you request products and/or services from Serial 1, utilize Serial 1’s services, or register with Serial 1’s Website, Serial 1 asks that you provide information that enables Serial 1 to respond to your request and/or provide you with Serial 1’s products or services. In doing so, you understand that Serial 1 may collect and use your personal information and disclose your personal information to appropriate third parties, as detailed in this Privacy Notice.

If you wish to withdraw your consent to Serial 1’s collection, use, or disclosure of your personal information as described in this Privacy Notice, please contact Serial 1 using the contact information listed in the „How do I contact Serial 1“ section below and do not continue using our Website or mobile app. After withdrawing your consent, you will not be permitted to access or activate any products or services purchased or subscribed to via our Website or mobile app that require your consent in order for Serial 1 to provide the relevant product or service. 

Electronic Communications: Where applicable, we will seek your express consent to contact you, including by way of commercial electronic messages. You can unsubscribe at any time from receiving commercial electronic messages by following the instructions in such messages. Even if you have opted out of receiving promotional communications from us, please be aware that we may still contact you for other purposes. For example, we may contact you to provide communications you have consented to receive, regarding the products or services we provide to you, or if you contact us with an inquiry. 


We may use your personal information in the following ways:

  • To personalize and enhance your experiences when you interact with Serial 1
  • To enable Serial 1 to provide you with the highest quality experiences, products, services and E-bikes
  • To process and fulfill your orders, which includes sending you emails to confirm your order status and shipment 
  • To communicate with you and send you information by email, postal mail, telephone (including autodialed or pre-recorded call), text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications
  • To administer contests and promotions, and to respond to your requests
  • To help us learn more about your E-bike and retail preferences
  • To help us manage and improve our Website, events, experiences, products and services 
  • To update you on membership programs, benefits and services, and to enhance your membership experience
  • To authenticate you
  • To perform market and demographic research
  • To establish or exercise our legal rights or defend against any legal claims, or when necessary, to investigate, prevent, or respond to suspected illegal activities or fraud, or to protect the safety, rights, or property of you, us, or a third party 
  • To enhance your ownership experience
  • To contact you if necessary, including by autodialed or pre-recorded call

Keeping Information Accurate / Access and Correction:

Having accurate information about you enables Serial 1 to give you better service. You can help Serial 1 keep personal information up to date by keeping Serial 1 informed of any changes, such as a change of address, telephone number or any other circumstances.

Where required by law, you may have the right to access, verify and amend the information Serial 1 has about you after Serial 1 has received your written request and authenticated your identity.

In some situations, Serial 1 may not be able to provide access to certain personal information as the right to access personal information is not absolute.  If Serial 1 does not provide you with the requested information, Serial 1 will notify you in writing and explain Serial 1’s reason(s) for not fulfilling your request.

Despite Serial 1’s efforts, errors sometimes do occur. If you identify any personal information that is out-of-date, incorrect or incomplete, let Serial 1 know and Serial 1 will make the corrections promptly and use every reasonable effort to communicate these changes to other parties who may have inadvertently received incorrect or out-of-date personal information from Serial 1.

Retention and Destruction of Personal Information:

The amount of time Serial 1 will retain personal information varies, depending on the services Serial 1 has provided and the nature of the personal information that Serial 1 holds.  Serial 1 retains personal information for such period as is necessary for Serial 1 to maintain sufficient information, so that Serial 1 may respond to any issues that arise later or as is required by law.

Legal requirements, however, may require us to retain some or all the personal information we hold for a period that is longer than that for which we might otherwise hold.

When personal information is no longer required by Serial 1 or by law, Serial 1 will either convert it into an aggregated non-identifying form or Serial 1 will appropriately destroy or erase the personal information in a manner that is in accordance with Serial 1’s current policies and procedures.

You control the choice of receiving marketing information or marketing calls. For instructions on opting out, please see the section entitled, “How do I Opt-In or Opt-Out of Promotional Communications?


Serial 1 and third-party companies we work with use tracking technologies (including cookies and pixel tags) on our Website in order to provide tailored advertisements on your behalf and on behalf of other advertisers across the Internet. Serial 1 and these companies may collect information about your activity on our sites and other sites, as well as your interaction with our advertising and other communications, and use this information to determine which ads you see on websites and applications.

For more information on our use of cookies, see our Cookie Notice.

We may not recognize Do-Not-Track (“DNT”) signals from your web browsers or device. This is because there is not yet a universally accepted standard on how to interpret and respond to DNT signals, which often conflict with other settings. If and when a standard is established, we will re-examine how we can appropriately respond to DNT signals.


We may share your personal information with our affiliate entities throughout the world  to assist us in providing any services to you, offering any personalized experiences, offering products or services that may be of interest to you, and to process online orders and other requests.

We may also share personal information with our independent dealers.

We may also share personal information with our third party service providers to the extent necessary for those providers to provide services to us, including, but not limited to, technology service providers, payment service providers, marketing agencies, professional advisers and other suppliers. 

We take steps to ensure that these companies are contractually obligated to keep the personal information that we provide to them confidential and to use such information only as we permit.

We may also share personal information with nonaffiliated companies that market Serial 1 branded products and services, or in connection with your financial obligations concerning a Serial 1 product or service. These companies have their own privacy practices and notices.

If we sell all or part of our business or assets or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, we may transfer your personal information to one or more third parties as part of that transaction.

There may be instances where the law requires we disclose your personal information to respond to subpoenas, court orders, or other legal process, to respond to a request for cooperation from a law enforcement or another government agency, to establish or exercise our legal rights or defend against any legal claims, or when we believe it is necessary to investigate, prevent, or respond to suspected breaches of our Website terms and conditions, illegal activities, fraud, or to protect the safety, rights, or property of you, us, or a third party. Serial 1 implements contractual guarantees to help protect your personal information. 

The entities mentioned above may be established in countries other than your own, including in the US, Europe and India. By submitting your personal information, you agree to such overseas transfers for the purposes detailed in this Privacy Notice.


You can ask us for access to your personal information, to have it corrected or updated or, to the extent allowed by applicable law, oppose our use of your personal information by contacting us as described in the section entitled „How do I contact Serial 1?“.


Serial 1 wants to communicate with you only if you want to hear from us. At the time when we collect your personal information you will generally be offered a choice, in compliance with local law, of whether you wish to receive promotional communications or other electronic communications. If you elect not to receive such communications, we will not process your data for marketing purposes.If at any point in the future you decide you prefer not to receive promotional information such as information about special offers and marketing events or other electronic communications, you can follow the process below.


If you change your mind about your current communication preferences with Serial 1, you can use the unsubscribe feature in a marketing email or log into your online profile account via our Website or mobile app to change your preferences and consents. You can also contact our customer service team via phone or mail as described in the section entitled „How do I contact Serial 1?“.

If you ask to no longer receive promotional communications or other electronic communications from us, we will mark your information as „do not market“ and take steps to honor your request in accordance with applicable laws.


Serial 1 dealers are independent entities. Dealers may share certain information with us in connection with your purchase of a Serial 1 product. However, this Privacy Notice does not apply to independent dealers or your communications with them. To change your privacy preferences with a Serial 1 dealer, please contact the dealer directly.


Serial 1 may hold your personal information in paper and/or electronic form. Serial 1 maintains physical, electronic, contractual, procedural and managerial safeguards to protect the confidentiality, integrity, security, and privacy of your personal information. We use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. We also employ user authentication procedures and other preventative technologies designed to keep your data secure and protected. Access to personal information stored by Serial 1 is limited to authorized Serial 1 personnel who require access to perform their job functions, and to authorized third parties that are contractually required to keep your information confidential and secure. Please note, however, that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect the information we maintain, we cannot ensure or warrant the security of any information that you transmit to us.


For your convenience, our Website and mobile app may contain links to third-party websites, which may have privacy notices that differ from our own. We do not endorse and are not responsible for the content or practices of any third-party website to which we link. We recommend that you review the privacy notice of any third-party site that you access through a link from our Website or our mobile app.


We reserve the right, in our sole discretion, to amend this Privacy Notice at any time, so please check back to the Website and this Privacy Notice frequently to be aware of and understand all updates. All changes to the Privacy Notice will be effective immediately upon their publication to the Website. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted, the changes to the amended or revised Privacy Notice by your continued use of the Website.


For questions or concerns specific to our Privacy Notice and its application or complaints about our handling of your information, send your question, concern or complaint using the contact information listed in the „How do I contact Serial 1“ section below.

We will review and respond to all complaints within a reasonable time of receiving them. If you are not satisfied with our response, you may have rights to make a complaint to the applicable regulator in your country.


If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit CCPA.


If you have any questions about this Privacy Notice, or to change your selections about receiving promotional communications, or to update your personal information, you can contact Serial 1 by email, telephone, or postal mail using the information given below. Please allow up to 10 days to process your email request and up to 8 weeks to process your postal mail request, during which period you may continue to receive communications from Serial 1. In certain countries, we may be subject to shorter time periods for certain types of request as a matter of law.

If contacting us by postal mail, please include your name and the email address or street address you used when you provided your information to Serial 1.


Customer Care via phone 
(844) SERIAL1
Postal Mail